The buzz keeps building for The Junction, the west end neighbourhood that’s quickly becoming a great destination for eating out, sampling a new brew or just soaking up Toronto history. A new addition to the neighbourhood, DUKE Condos will be built to reflect the scale of the largely low-rise part of Toronto.
TAS is spearheading the six-storey project and conscious of how developers need to cultivate positive relationships with community leaders, local businesses and area residents.
“We’re very sensitive to the fact that we, as developers, do not build communities – we build buildings, we build the physical pieces,” explained Mazyar Mortazavi, President and CEO of TAS.
“I believe that if we undergo the right type of process, we often empower the community. We find that if you actually go about this you can enhance and secure the key characteristics and the key things that are relevant to a neighbourhood and help support the community that’s there.”
The developer has thrown its support behind a number of street level initiatives. Mindful of the big impact the Junction Flea has had on neighbourhood, TAS is helping the organizers of the weekly market identify potential new locations now that its primary stomping grounds will be redeveloped.
The developer also teamed up with the Junction BIA to start the free outdoor movies in the DUKE Condos lot on Fridays throughout the summer. Another initiative? TAS also sponsored the Summer Solstice festival along Dundas and is also working with the BIA to help out with the neighbourhood’s fall music festival.
For the sales centre, the firm hired designers with a local presence, Mason Studio, to take care of the space.
It all adds up to a fairly progressive relationship between a builder and a neighbourhood. Mortazavi’s enthusiasm for the area is apparent as he explains what drew the firm to Dundas and Keele.
“For us, a neighbourhood like The Junction has a phenomenal mix of urban character, cafes and galleries. It has green space amenities – High Park being the most obvious, plus smaller neighbourhood parks. It has the family amenities of schools and community centres and proximity to transit,” he said.
“For us it’s about complete neighbourhoods.”
To better understand how the new project aims to fit right into its surroundings, check out the grand opening of the presentation centre on Saturday October 5th from 12 to 5 pm at 2800 Dundas St W.
The condo will be home to 92 units. Suites start from the low $200,000s.
For more information contact firstname.lastname@example.org or 416 800 7738.