Millions of people use Yelp to search for repairmen, mechanics, home cleaners, and other services, but the company has recently been making a push for people to actually do business on the site, rather than simply using it as a research tool.
By partnering with ReachLocal, an online marketing tool for local businesses, Yelp will allow users to view the up-to-date appointment availability of different businesses and book home services through a company profile on Yelp, eliminating the need to reach out to the company by phone or through a separate site.
ReachLocal introduced ReachCommerce earlier this year to help small and medium sized businesses to move all of their operations online.
Companies can use ReachCommerce for scheduling, booking, email confirmations, tracing of technician arrival, digital estimates, and payments all on one platform.
ReachLocal is set to begin powering home service bookings on Yelp by the end of 2013.
Those that use ReachCommerce will have the exclusive ability to integrate booking to their Yelp profiles automatically.