508 West 24th facade Cary Tamarkin has an angel on one shoulder, a devil on another and a really sexy project at 508 West 24th Street, which hit the market last month.

The concretely striking 10-story, 15-unit development has three contracts out and two residences under contract, Tamarkin told The New York Times. On average, the homes have been fetching $2,500 per square foot.

The Tamarkin Co. founder is both developer and architect for the project. “People hate developers and love architects so they don’t know what to do with me,” Tamarkin told the Times. “There’s an angel architect that sits on one shoulder that wants to spend money and make things beautiful, and there’s a devil developer that wants to spend as little as possible and make as much money as possible.”

Pricing for available units ranges from $4.15 million to $10.5 million. The apartments have private keyed elevator entry, white oak flooring, 10-foot ceilings, in-unit washer and dryer, kitchens with custom walnut cabinetry and marble slab countertops and marble master bathrooms with soaking tubs and double vanities.

The two condos under contract are Unit 2S, a 1,990-square-foot two-bedroom asking $3.35 million, and Unit 7S, a 2,228-square-foot three-bedroom asking $5.45 million. Behold, the floorplans for both (note the 940-square-foot private terrace for 2S):

508 West 24th 2S

508 West 24th 7S

As a nod to West Chelsea’s industrial-era warehouses, the building is wrapped in alternating ribbons of oversized casement windows and concrete, with an exterior clock facing the High Line.

Tamarkin told the Times he designed the development as an “anchor” between its two metal neighbors: “I’m interested in strong, muscular buildings that often show their structure,” he said. “And I have a passion for steel windows and gridded casement windows.”

The building’s penthouses feature wood-burning fireplaces, 11-foot to 12-foot ceilings and wraparound terraces. And conveniently, PH South is on the market now, asking $10.5 million for a 3,018-square-foot duplex. Below is a rendering of the duplex’s exterior space:

508 West 24th PH south

As for holding back penthouses, Tamarkin had this to say: “That’s the kind of strategy that people use, but it feels funny to me. I’m less interested in raising the prices and strategizing and screwing people over. It’s just: These are the prices; if you want the apartments, come and get them.”

Renderings: 508w24.com

508 West 24th Street is a featured project on BuzzBuzzHome. Get more information about 508 West 24th Street here.

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