Yelp now offers more than flippant reviews of dog grooming operations and tanning salons. Earlier this week the service introduced WordMap, which takes keywords from online reviews and visualizes how often those terms are used in a given area with a heat map.
WordMap currently covers 11 US cities as well as London, Paris and Toronto. Keywords are also limited at this point, but there are a few handy selections, including pricey, tourist and hipster.
If you’re looking to spend big bucks in Manhattan, here’s what a ‘pricey’ search yields in New York.
Conversely, there are the ‘cheap’ neighbourhoods in Austin (although to be fair, when it comes to online reviews, cheap can mean a couple of things).
It’s also fun to look at how two words may or may not correlate. In San Francisco there seems to be a connection between ‘hipster’ and ‘PBR’ (Pabst Blue Ribbon).
While the ‘yuppie’ areas and ‘hipster’ havens in Los Angeles could not be more far apart.
‘View’ and ‘tourist’ in Toronto have a few spots in common.
And in Chicago, there’s something to be said of reviews that mention ‘BYOB’ or ‘hangovers.’