10 MSW penthouse

Open the stables and let the polo ponies roam free, for Ralph Lauren-handsome 10 Madison Square West has alighted on the market with a stately new site.

The 125-unit, 16-story Flatiron building was developed by The Witkoff Group and designed by Alan Wanzenberg. Available units range from a 1,433-square-foot two-bedroom asking $3.8 million to a 3,309-square-foot four-bedroom asking $13 million.

The interiors by Wanzenberg have hardwood entry doors, wide-plank white oak flooring, beamed ceilings, oversized windows (some of which are floor-to-ceiling) and kitchens with handcrafted SieMatic cabinetry and marble countertops. The master bathrooms are graced by double vanities, marble floors and walls, radiant heat floors and sweet, softly lit sconces.

10 MSW great room

10 MSW kitchen

10 MSW master bath

10 MSW secondary bath

10 MSW powder room

The “tower residences” all have ceilings over 11 feet and extra-large master suites, and some possess private terraces. The duplex penthouse starts with a double-sided fireplace and private master suite with two dressing rooms on the main level, while a dedicated bar area, outdoor kitchen and fireplace cheerily occupy the upper level. And it’s all capped with a double-height, skylit rotunda. Just look at that outdoor/indoor living:

10 MSW penthouse

Amenities include a doorman, porter, 24-hour concierge, 10,000-square-foot residents’ club, 60-foot heated lap pool, hot tub, gym, yoga and pilates studio, spa treatment room, locker rooms with steam and sauna, children’s playroom, bicycle storage, resident storage units, a live-in resident manager and a private courtyard garden designed by Signe Nielsen of Mathews Nielsen Landscape Architects.

10 MSW entrance

10 MSW pool

10 MSW courtyard

Douglas Elliman is marketing the property. And what greater endorsement than the fact that Elliman superstar Fredrik Eklund is moving in? Eklund enthused on Instagram, “My new home also has a big lap pool, 2200 sq ft gym, three yoga rooms, saunas, juice bar and kids playroom. Derek and I will be moving there with Mousey and Fritzy and it will be one of the very best buildings in New York.”

Eklund instagram


Renderings: Vuw Studio for 10msw.com

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