LEGO has unveiled plans for a new visitor centre in the toy company’s home town of Billund, Denmark. And quite appropriately, the 81,800-square-foot “LEGO House” will look like just like a giant LEGO model.
Designed by Bjarke Ingels Group (BIG), the structure will be approximately 98-feet tall and boast over 81,800-square-feet of exhibition areas, stores, rooftop gardens and a large public square.
“The LEGO House will show the past, present and future of the LEGO idea and I am certain it will be a fantastic place, where LEGO fans of all ages and their families and friends will get a wide range of unique LEGO experiences,” LEGO boss Kjeld Kirk Kristiansen said of the project.
Despite the familiar facade, LEGO House will not be built with prefabricated modules. The construction process is slated to last two years and will be completed in 2016.