150 east 72nd theater

432 Park Avenue, the future tallest apartment tower in the West, is having a monster week: the top penthouse at the svelte, 84-story Harry Macklowe project is in contract for $95 million, and the building has already generated almost $1 billion in sales, the New York Times reported.

“There are only two markets, ultraluxury and subsidized housing,” 432 Park Avenue architect Rafael Viñoly told the Times.

And with Macklowe predicting more than $3 billion in total sales for the building, 432 Park Avenue is firmly in the former category.

Macklowe even produced a short film that juxtaposes the slender tower with images of the Pantheon, fashion plates, sculptures by Giacometti and New York movie stills: “In one film clip, the aerialist Philippe Petit walks a tightrope that stretches from the Empire State Building to 432 Park with the aid of computer-generated imaging, while Mr. Macklowe emerges from a King Kong outfit,” the Times writes.

We’d give up, well, our non-existent $95 million penthouse for that footage, but we think that Macklowe should extend his cinematic appearances for his other projects in the city. Just imagine:

150 East 72nd Street – Breakfast at Tiffany’s

Clad in a Givenchy LBD and pearls, Macklowe saunters through this 12-story, 22-unit condo conversion with a re-animated George Peppard. The private elevator lounges in every apartment prevent awkward run-ins with any potential “2E,” and the custom Poliform closets could easily accommodate the fruits of a Tiffany & Co. shopping spree. After gliding through a $10.65 million apartment‘s staff room and library, Macklowe closes out the film with a wistful performance of “Moon River” in the Italian marble bathroom.

150 East 72nd living room 2

breakfast at tiffany's

737 Park Avenue – Annie Hall

In a riff on the ultimate Manhattan neurotic rom-com, Macklowe tackles both the Woody Allen and Diane Keaton roles. After all, Annie’s apartment was located on East 68th Street between Madison & Park, a three-minute walk from the 20-story 60-unit 737 Park Avenue. We get to see Macklowe boil lobsters in the Varenna kitchens and flirt with himself while looking out the new casement windows. The building’s private storage, stroller storage, garden room, bicycle storage and caterer’s kitchen provide ample backdrop for philosophical playfights. And yes, the film closes out with him singing, “It Had To Be You.”

737 Park Avenue exterior

Annie Hall

150 East 72nd Street and 737 Park Avenue are featured projects on BuzzBuzzHome. Get more information about 150 East 72nd Street here and 737 Park Avenue here.

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