If there’s one thing we love more than seeing new technology catch on in real estate, it’s seeing young entrepreneurs take the lead on introducing the exciting new tech to the industry.

Recently, we caught up with Jenna Siciliano, one of the young, tech-savvy entrepreneurs behind the Toronto-based The Interactive Abode to learn more about her new “digital showroom” product.

Sicialiano met Interactive Abode CTO Amit Sud while they both worked at 207 Media. The company folded, but Sud and Siciliano were determined to start a company together.

While working with her mother on redecorating their cottage last summer, Siciliano was inspired to create a program that allowed people to visualize different interior designs. Together with Sud, Siciliano set out to bring digital versatility and adaptability to the home sales and design process.

Their team takes a typical 2D floorplan and transforms it into an interactive digital showroom. While not the first company to do this, Siciliano believes The Interactive Abode differentiates itself from similar services.

“The Interactive Abode is very customizable,” she says. “We created it to be multi-functional. It works on your website and your sales centre. Developers meet with us and we go over all your architectural drawings and your materials. We then would create a program and incorporate it into your sales process with an interactive touchscreen.”

The Interactive Abode has already found its way into a Monarch sales centre and Siciliano says that they have several new clients signing on soon. While the pair have future ambitions of expanding throughout North America, they’re currently working to improve their product and approaching GTA-based developers.

“Right now we’re letting the market show us what we should do and speaking with builders to see what their needs are,” she explains.

We’re excited to see what features they add as they perfect The Interactive Abode!

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