10 madison square west Signage and a teaser site have gone up for Flatiron luxury condo conversion 10 Madison Square West  (formerly 1107 Broadway), which will kick off sales in late spring.

The Witkoff Group project will have a mix of one-bedroom to five-bedroom condos designed by Alan Wanzenberg. The developer is adding six stories to the ex-International Toy Center building and creating 9,000 square feet of amenities.

The teaser site gives little away, except for the tagline “Home is where the park is” and an alluring tableau of models draped around a park bench. Move to 10 Madison Square West and you, too, can live in a Ralph Lauren ad!

10 madison square park teaser

Mmm, smells like equestrian. No, not horse poop, you ingrate: equestrian.

Construction shots below:

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