Million Dollar Listing New York star Ryan Serhant is moving up to West Chelsea.

The Nest Seekers broker traded in his 20 Pine Street pad in the Financial District for a one-bedroom apartment at Loft25 at 420 West 25th Street, reflecting the neighborhood’s growing cachet.

“If you’re not selling on Central Park, you’re selling on Tenth Avenue right now,” Serhant told The Real Deal. “I follow the deals and like to live within the product I sell.”

Serhant will rent the 1,239-square-foot apartment for $6,000 per month and moves in this week; he paid $5,500 per month for a two-bedroom at 20 Pine Street, where he has lived for two years. BoConcept owner Niki Cheng will design the new digs. The Nest Seekers broker represented himself in the deal; Edward Johnston and Samuel Thomas Milbank represented the unit owner.

Loft25, a prewar condo conversion, originally housed an ink press. The building touts 14-foot ceilings, open floor plans, custom Italian kitchens and bathrooms, a 24-hour doorman, a gym, a garden courtyard with reflecting pool, private storage rooms and a landscaped roof deck.

Serhant will return to Million Dollar Listing New York, which will air its second season later this year, although Bravo has yet to announce a date. Serhant and Douglas Elliman’s Fredrik Eklund will be joined by newbie Luis Ortiz of Keller Williams; they’ve been spotted filming at 250 Bowery and hot spots in the Financial District.

Apartment pictures below:


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