Gary Barnett’s glamazon Midtown tower, ready for moving in next year, has more than $1 billion signed in contracts, with $300 million alone this summer.
Below, the New York Post describes the slick, Bond-worthy promo. Daniel Craig, eat your handsome, craggy heart out:
“The film that starts out One57’s sales pitch features the future building being formed out of water, like the liquid-metal killer robot in ‘Terminator 2.’
“Water shoots up into the air to form the blue-tinted skyscraper, intercut with images of a beautiful woman in a black dress traipsing through a massive apartment (with a view of Central Park) and going down the elevator (from the 90th floor) into a sleek black sedan waiting by the stylish lobby.”
Dan Tubb, One57’s director of sales, told the Post that there are only a few full-floor units available out of the original 11. The full-floor units, all with ceilings over 11 feet tall, are priced at $53 million and above. A relatively modest four-bedroom in the building starts at $16.75 million.
The kitchens have Miele appliances, a Sub-Zero wine cabinet, hidden chairs in the island and a smart-touch refrigerator which will e-mail you if you forget to close the door. The bathroom includes a small flat-screen TV that can be hidden, and the common room will flaunt a wall-length fish tank, perhaps in homage to the building’s Christian de Portzamparc-designed waterfall facade?
In any case, this is one blockbuster we can’t wait to come out.