A 120-foot reproduction of “Yellow Trees” by Japanese artist Yayoi Kusama will cover the in-progress 345 Meatpacking at 345 W. 14th St. The sinuous yellow-and-black design will stay up until Sept. 30 to coincide with an exhibition of Kusama’s psychedelic, famously polka-dot-happy work at the Whitney Museum of American Art.
The unusual decoration for the W. 14th Street development, led by DDG Partners, was inspired by the Urban Canvas project, a 2010 city-sponsored competition to pretty up construction sites, according to The Wall Street Journal. This will be the first time an artwork has been commissioned for a construction site outside of that competition.
DDG Partners chief executive Joe McMillan told The Wall Street Journal that the company had to get special city approval for the artsy covering, since construction netting, which keeps building materials and workers from falling to the ground, is usually required to be blank.
“You have to design the netting, print the netting, install the netting, and we worked with the artists’ gallery… there are costs for that,” he said. “The benefit for us is that we get to do something for the city.” The expenses for the project allegedly ran into the six figures.
The 345 condo project, expected to achieve LEED Certification, will be a mixed-use building with luxury retail on the lower floors. Many of the units will have planted terraces, and there will be five penthouse apartments with views of the Hudson River and downtown Manhattan. DDG released new renderings below, with a better view of the three-story bronze cornice at the top levels: