Off the Wall Frozen Yogurt is the latest fro-yo company to expand its presence in the city, Real Estate Weekly reported. The self-serve chain based in Long Island leased space last week for two new shops in Manhattan — a 2,000-square-foot store at 248 West 23rd Street in Chelsea and a 1,700-square-foot stop at 4 West 14th Street near Union Square.
Dannon affiliate The Yogurt Culture Company recently opened a fresh and frozen yogurt cafe at SL Green’s 125 Park Avenue between 41st and 42nd Streets. About a month ago, a Prudential Douglas Elliman retail team brought Pa-Paya Seed, a new restaurant serving low-fat, sugarless fro-yo, to 171 Lenox Avenue in Harlem.
Later this month, Greek yogurt brand Chobani will open a fast-food-style yogurt bar at 150 Prince Street, where it leased a 525-square-feet space for $375,000 per year, The Real Deal reported. Chobani also recently leased 11,000 square feet of office space nearby at 72 Spring Street, and it has a huge production facility upstate, along with another Greek yogurt company, Fage.
Fro-yo isn’t anything new to NYC, of course; the industry blew up in New York around 2007, prompting the “fro-yo wars,” until high rents in big spaces and market over-saturation eventually forced shops to close in 2010. In November 2010, the US produced 4 million gallons of frozen yogurt, a 13.7 percent decrease from November the previous year, according to Crain’s.
Perhaps as the housing market continues to recover, fro-yo can rebound, too?