In real estate, how much is a picture worth? According to an article in The New York Times, a lot more than a thousand words.

Why are images so important? The short answer is the Internet.

Citing a survey by the National Association of Realtors, the article  reports that 80 per cent of people who bought a new home last year used the Internet. More importantly, they rated photographs as the most useful tool to help them search for a new home.

The survey also reports that the number of people who first saw their new home on the Internet has gone from 2 per cent in 1997 to 24 per cent today.

Even more interesting? Of online features home buyers might use to search for new homes, 83 per cent cited pictures as being very useful; whereas, only 60 per cent cited virtual tours as being useful.

The article quotes Rosalind Clarke, from the Corcoran Group, who says that “It’s so important to have photos that are professionally presented. […] If things look shoddy or unprofessional, not only are buyers going to find the property unappealing, they’re going to associate you with being shoddy and unprofessional.”

Want to know what not to do when it comes to real estate photos? Revisit our 7 worst real estate listings post. Maybe it’s just us, but we don’t think a tree in a bathtub is going to help sell a home.

It’s not news that pictures matter in real estate, but the article is a good reminder about just how much a good photograph can impact a property’s sales.

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