We stumbled upon a very interesting report published last week that examined how Facebook, Twitter and a slew of other social media sites and tools impact the Entertainment Industry.
The stats were compiled by The Hollywood Reporter in collaboration with the market research firm, Penn Shoen Berland. The goal? “To reveal Facebook and Twitter’s influence over what entertainment users watch, reject and write about.” THR and PSB surveyed 750 social network users ages 13 to 49 when compiling their report.
We’re suckers for stats and next to real estate, nothing piques our curiosity quite like social media. Here’s a rundown of some of the most interesting factoids culled from the report:
- Nine out of 10 people view social networking sites as a new form of entertainment
- More than half of the respondents said social media sites are important tastemakers in determining what to watch and buy
- Respondents spent an average of 8 hours per week on social networking sites
- 79 per cent of television viewers visit Facebook while they watch TV allowing them to multitask and connect with others during their entertainment experience
- Social media users were most likely to post about reality TV and comedy shows
- One in three social networkers decided to see a movie in a theatre because of something they read on a social networking site
- 70 per cent of respondents listened to music by an artist based on what a friend posted on a social networking site
- Twitter users are more likely than Facebook users to interact with celebrities and follow twice as many celebrities
- Facebook superiority: 98 per cent of social networkers use Facebook while only 56 per cent are Twitter members
So what can us real estate geeks take from these stats? Well it certainly disproves any arguments that the non-believers may have had against the value of social media, even in older industries like real estate. Social networking sites have a proven track record for influence trends and a person’s taste. You don’t need to be tweeting for hours on end, but you need a presence or you’ll have no hope of acquiring any valuable social influence or amassing any type of engaged online following.
Click here for more cool facts and insights into the wide world of social media and the Entertainment Industry.