Of course, real estate is our first love so Twitter is a distant, distant second, but we can’t over-emphasize how much we love that little blue bird and all the microblogging he lets us do.
Considering our obsession, you can imagine how distressed we were when we saw the latest edition of Bloomberg Businessweek. As you’ve likely already noticed, the famous Twitter blue bird — dubbed Larry the Bird by their creative team — is not doing himself any favours on the cover of the magazine.
The copy on the front reads “Twitter: The company that couldn’t kill itself has finally turned a corner”. Despite its very dark implications, we think the concept is pretty hilarious. We guess the print media industry still has some tricks up its sleeve after all!
The feature story that the cover throws to examines the amazing resilience of the web start-up that became a worldwide phenomenon in only a few years. Following five years of service outages, departures of key employees and a big ol’ security breach, Twitter has defied the odds and become a profitable company that continues to push the envelope and attract advertising dollars. Who would have guessed right?
The piece is definitely worth a read for veteran entrepreneurs and fresh-faced upstarts the world over. It provides great insight into the innerworkings of the company and some perspective on the company’s prospects as a real moneymaker.
Here’s a larger image of the magazine cover that will have the web savvy flipping out for some time to come: