This should be a familiar sight to any Torontonian resident. Stollery’s at Yonge and Bloor has been a go-to place to pick up a classy suit for decades. But who needs a suit shop when you could have a multi-level store of the future, selling iPhones, iPads, Macbooks, and i-whatever-else-your-heart-desires?

The word on the street is that Apple has reached an agreement to occupy 1 Bloor Street West. The news came in yesterday from Urban Toronto, who cited a “reliable real estate industry source”. UT sparked Internet-wide speculation that this will be the flagship store the city has been waiting for. 

New York City's flagship Apple store in the Lincoln Centre. Photo courtesy of antxoa/flickr

While the Twitter-verse and Internet-machine were abuzz with rumours, The Grid did a little investigating of their own, speaking with Stollery’s manager Deborah Scott.

Here’s what she had to say:

“I think that’s an interesting rumour and I’d like to know who started it. But it’s not true — we’re definitely in business, we have staff here, we’re still buying and we’re not moving anytime soon.”

Fair enough. So did this effectively squash Urban Toronto’s rumour? Not really. Urban Toronto is standing by their source, stating on Twitter “You really think someone at the store would know about this/or would admit it? We have legit inside info.”

London's flagship Apple store on Regent Street. Photo courtesy of tiseb/flickr

Looks like we’ll have to wait on this one to find out the real deal, but as an office that’s slowly being converted to the Ways of The Apple, we’re pretty jazzed about this news regardless of its truthiness.

This is also potentially awesome for all the new condo developments springing to life in the neighbourhood. After all, One Bloor will be right across the street and there’s a ton of other construction happening in the ‘hood.

More to come on this soon…

Stollery’s photo courtesy of Gregory Wass

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