“If you want to write, write. If you want to sing, sing. If you want to start a movement, start a movement… You can now make an impact if you want to.”

This vision of the present may sound simple, but Seth Godin, the marketing guru and acclaimed author, doesn’t think our society as a whole is ready for it. Why? Because over the last eighty years the mindset has been to get a job, do what you’re told and then retire, however, according to Godin, this rigid way of life is no longer tenable in the second decade of the 21st century.

Is your head swimming? Are you ready to curse out the bald guy with the funny glasses for insulting your line of work? Well do yourself a favour and hear him out. He’s got some brilliant ideas that don’t apply to  just one industry and on this episode of The Hour with George Stromboulopoulos, he’s up for sharing them. No matter what line of work you’re in, Godin’s ideas are interesting food for thought.

What it really comes down to though is in the Internet age, if you’re able to do something unique or noteworthy, then people will find you and pay you extra. We can definitely think of how this applies to the real estate industry. It’s the builders, architects and interior designers who are doing something interesting who are going to be making the big bucks and selling out projects exponentially faster than their competitors.

Check out this wonderful man’s website here for more wisdom!

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