The last time we brought you news on Jade Waterfront Condos, it was a big story (not to toot our own horn). The magnitude of the story was partly helped by the massive scale model that Phantom Developments was displaying at the special event we attended.

Today we’re not bringing you BIG NEWS. Instead, we’re addressing the finer elements of this project and its developer so you can get the full story on just what’s happening with Jade. It’s an intriguing story of a family business in the purest sense of the term and an area that’s quickly becoming one of Toronto’s most interesting.

The 370 unit condo development is situated in South Etobicoke — an area that has undergone huge changes in recent years. This has led to a plethora of waterfront cafes opening in the neighbourhood to complement the area’s already wonderful scenery. It’s only minutes from downtown, but South Etobicoke maintains its own distinct character.

A pretty good place to build a 38 storey condo, we think.

Even though the area has undergone some awesome changes as of late, this is certainly not the only interesting aspect of Jade. Take the developer, Phantom, for example. Phantom Developments is owned by Phantom Industries, a company best known for its pantyhose brand. They’ve been involved in Toronto’s condo scene for decades and have a long list of commercial and industrial projects on their CV.

We don’t know how they made the jump from pantyhose to real estate, but it seems to us that they’ve done it quite flawlessly. Gotta love that diversification!

The other thing we love is the family element involved at Jade. Phantom Industries/Developments is a third generation family company currently run by three brothers: Ronnie, Henry and Jay Strasser. These family companies always have such cool histories and we’re looking forward to learning more about the company and their development as the buzz builds around Jade. Stay tuned!

PS. Is that a majestic rendering or what?

Suites at Jade start at $225,000. For more info call the sales centre at 416 251 0707 or email info@jadewaterfrontcondos.com. Visit the project’s website by clicking here!

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