June 27, 2011

We stumbled upon a very intriguing infographic today created by the folks over at Postling. The small business consulting group analyzed more than 500 Postling accounts specific to real estate and over 7,000 small business accounts to compile some interesting information about how the real estate industry uses social media.

Obviously social media use has ballooned over the last few years as more people become comfortable — or in some cases addicted to — using social media tools like Twitter, Blogger, and LinkedIn, but it’s hard to understand the impact of these new tools without a look at the bigger picture. Has the impact been positive? Negative? Or is it just doing nothing at all?

The infographic created by Postling sheds some light on all this. Let’s have a look at some of the most significant findings.

Predictably, Facebook comes in at number one. Makes sense, considering it’s the most widely used social networking site on the planet. The Twitter number seems a little low, but our mostly unscientific prediction is that the 48 per cent will only rise in time.

Microblogging has proven itself to be more than just a long-lasting fad, and Twitter has that platform locked down right now. It’s likely more people will embrace Twitter after their friends and colleagues convince them that it’s not just people tweeting photos of their cats and the delicious sandwich they ate for lunch. Furthermore, smartphones make tweeting easier, so as more people purchase iPhones, Android phones and Blackberries, odds are good that Twitter use will generally become more widespread.

The next interesting graph compares how the real estate industry stacks up in terms of social media use compared to small businesses in general.

The Twitter accounts statistic is interesting. We wonder why the number is more than 10 per cent lower for the real estate industry… C’mon guys and gals, time to hop on the Twitter train!

The graphic below looks at potential buyers use of online initiatives undertaken by the real estate industry. This is perhaps the most significant graph because it’s essential that purchasers are actually taking advantage of the social media and online initiatives of the industry. The entire real estate industry can tweet and Facebook all they want, but you really need to ensure that all that tweeting and Facebooking is helping purchasers make decisions and become more well-informed.

While this graph doesn’t directly analyze the impact of the big social media names, it does point to the fact that people are comfortable using the Internet to search for a new home and the more resources they have at their disposal, the better.

Thanks to Postling for these great insights and sorry for tearing up your pretty infographic.

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