BuzzBuzzHome Corp.
May 3, 2011

Trying to convey the uniqueness of The Mercer, a chic condominium soon to inject even more energy into the King West ‘hood, developers Beaverhall Homes and Graywood Developments figured an equally chic and sophisticated presentation centre would be a good start.

They were right.

And the staple of that presentation centre is a beautiful and thoroughly odd sofa. Allen Chan, a principal at The Design Agency (who appointed the centre and handled the interior design for the project itself) hand-picked the Moraine Sofa designed by Zaha Hadid. Crafted from polyurethane foam and leather, the piece – with its asymmetrical, free form shape – was apparently inspired by glacial formations.

The oxblood colour adds a touch of drama to the sofa, which Mr. Chan says complements the reception desk. “The desk is hard and angular, while the sofa is smooth and supple,” he says. “This sofa will be part of the actual condominium lobby. It has a welcoming, organic feel and is artistic and rather unassuming. It is something you need to explore to understand – definitely a memory point.”

Designed by Zaha Hadid

Wouldn’t work in just any room. . .

Inspired by midtown-Manhattan’s skyline circa 1930, The Mercer’s look was crafted by BBB Architects and features 33-storeys rising from a podium designed be a fluent part of its surroundings. Suites range from 363 square feet up to more than 1100 square feet.

To see the stunning sofa and the rest of the well-appointed presentation centre swing by 8 Mercer Street, in Toronto. Or to read up, visit the project’s website. And as always, check back soon for the latest buzzzzz!

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