Matthew Slutsky
January 31, 2011

Video is hot, and recently we have begun to see builders utilize it more and more. Think of Fly Condominium’s amazing movie production, to Bisha’s lifestyle walk-through, to Chaz on Charles’ short storyline showcasing their amenity space.

The above examples were all considered revolutionary in the Canadian condo market, but online marketing continues to evolve and so does online video production.

As video becomes more popular, some companies have started to think outside the box, and have attempted to make their marketing videos more engaging. Isn’t that the whole point of social media?

According to Mashable, “Like a 21st century version of the choose-your-own-adventure books, interactive YouTube videos can up the engagement factor by letting the viewer decide the course of the action, or just play around with the content.”

One great example of such engaging content is the “Delivery Me to Hell” campaign by Hell Pizza. Check it out below…

I wonder when Canadian builders will start to be more engaging in their video campaigns?

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