Cliff Peskin


Jan 20, 2011
Horns locked in tussle, two of the biggest players in U.S. online real estate are rolling out new features.
King of the ‘Zestimate’, Zillow, has just launched a robust agent review tool enabling users to search for and find local real estate agents based on ratings and reviews from former customers. Zillow had already collected thousands of agent reviews from its users last month but has only now made these reviews searchable.
Zillow also made tech headlines this month reporting that it logged more than 13 million unique site visitors in the month of December, its biggest month on record since it launched in 2006.
Hot on the heels of Zillow though is its arch nemesis Trulia . Trulia may lack the site stickiness entailed by Zestimates but is still attracting a large sized portion of the search market. Trulia claims its visitors check out more than 2.2 million properties per day, or around 90,000 property views per hour.

Not to be outshone by Zillow’s recent product launch, Trulia just announced its going global. In a press release last week it said it will expand its listings into Europe, Asia, South America and other international locations.
The battle between Trulia and Zillow has been called an old fashioned online real estate smackdown but according to Experian Hitwise the real heavy weight title is being handed back and forth between Yahoo Real Estate and .
Hitwise says that in the month of November, Yahoo Real Estate overtook as the most visited real estate-related website in the US. The report’s data is based on a sample of 10 million U.S. Internet users.

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