Nov 4, 2010

The Beurs van Berlage is a building in the center of Amsterdam. It was designed as a commodity exchange by architect Hendrik Petrus Berlage and constructed between 1896 and 1903.

On May 20th 2010 Samsung hired advanced multimedia firm NuFormer to destroy the building – with massive 3D projectors that can display huge video demonstrations on the sides of buildings.

The promotion was to advertise Samsungs new 3D television sets.

Check out the video – its pretty darn cool…

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