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Oct 22, 2010

Many Canadians have heard about pending changes to the MLS listing service that will “open up the market”. Most, however, are unsure of how these changes will affect them and how exactly they will be bad for agents.

Well, here’s one of the first real examples playing out right now. Propertyguys.com, the most popular do-it-yourself real estate listing service in Canada, has begun posting its listings to the MLS – the long coveted real estate listing engine.

In layman’s terms, this means that home sellers can now bypass using a realtor and instead pay a minimal fee to Propertyguys.com to have their home listed across the web and on the MLS.

In order to upload listings to the MLS, Propertyguys.com has partnered with Harvey Real Estate Co, Ltd. Harvey has already been posting PropertyGuys.com listings for a week.

According to its Director of Partnerships, Walter melanson, Propertyguys.com currently attracts a small niche part of the market that believes it doesn’t need the MLS.

As 90% of the market believe they do need the MLS, Melanson sees this opening up of the marketplace leading to an increase in his company’s number of listings by 30 per cent to 40 per cent by just next year.

On Sunday, real estate boards will vote on a settlement deal between the Canadian Real Estate Association and the Competition Bureau over access to the service – the details of which are being kept confidential.

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