September 23, 2010.

Just as the ‘Mad Men’ TV show is on the lips of many Torontonians, Camrost-Feldcorp hopes that its newest project, transforming the 1957 Imperial Oil headquarters into the Imperial Plaza (map) will be the talk of the town.

CamrostFelcorp – in cooperation with The Design Agency and One Space Unlimitedplan to revive the mid-century modernist building, while retaining its historic features.

The Imperial Plaza will be a 23-storey condominium featuring 10′ to 20′ ceilings.

The building’s original granite, limestone and marble lobby will be a central focus of the restored building, one of many original features that would be financially prohibitive to recreate today.

David Feldman, Camrost-Felcorp President, is excited about the Deer Park neighbourhood building, and plans to make residences affordable to those equally excited about the project, with units starting in the $300,000 range.

The rumoured three-storey townhome units that will dominate the upper levels will no doubt ensure that the building’s rich history continues.

The lobby, featuring a mural by Canadian artist York Wilson.

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