September 10th, 2010
The DNA3 [map] marketing campaign hit the streets of Toronto yesterday in the shape of a street team right outside the new TIFF Bell Lightbox Theatre.
We happened to be downtown yesterday afternoon and noticed the un-mistakable logo from across the street and had to come closer for a better look.
Placing the street team right outside this new landmark on the opening day of the festival was a pretty savvy move by Canderel Stoneridge, the team behind DNA3 – there was bound to be huge foot traffic all along that area of King St. and from talking to the guys and girls in the street team, it worked – according to them there were a ton of people signing up for information on the project.
We’ve seen a sneak peek of the marketing materials that DNA3 plan to roll out and they are pretty impressive!
We won’t give anything away……but the campaign uses purchasers of their previous DNA1 and DNA2 projects in a really unique way and it will certainly stand out in the marketplace. You’ll have to wait and see, but in the meantime, check out these photos that we snapped yesterday:
The team had iPads with pre-installed DNA3 apps which gave a quick overview of the project to the public
Handing out some literature to the public
The TIFF Bell Lightbox is yet another amenity that the purchasers of DNA3 will have right at their doorstep
An interested passer-by getting the low-down
One person was very happy to receive a DNA3 lollipop!
Check back here over the coming weeks for more info on DNA3’s marketing campaign, AMAZING sales centre and more!