Kiyoko Fujimura

Buzzbuzzhome Corp.
August 10, 2010

Traditional distribution channels for real estate advertising are on the outs. Newspapers, magazines, TV, radio– they’re all outdated in a world where 90% of home buyers begin their search online. And a new report supports that idea.

Canada has seen shaky growth at best during the recession. For example, last month the Canadian economy shed 9,600 jobs. But one market seems to have steady momentum: online advertising.

According to the Calgary Sun:

Revenues from online advertising in Canada blew past expectations in recession-ravaged 2009 and are expected to jump another 15% this year, according to new figures out Tuesday… Online ads are rapidly closing in on newspaper ad revenues with Internet spots now representing 13% of the combined $13.8 billion spent on advertising in all media.

Those are some pretty impressive numbers.

So screw the newspapers, forget radio ads and tune in or drop out. Because there’s a new hot real estate advertising avenue– and it’s called the internet. Use it or lose it.

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