July 12, 2010
Vancouver’s historical Sun Tower has always been a leader in innovation.
It was built in 1912 to house the Vancouver World newspaper. It got its current name later on when the Vancouver Sun moved in in 1937.
The Vancouver Sun no longer calls the Sun Tower home, but the name seems to have stuck…and we like it!
Today, the iconic Sun Tower continues to break new ground. Updated, revamped and polished, the building has been redesigned for creative professionals and re-branded as more than just commercial office space.
The leasing team behind the Sun Tower – Cushman & Wakefield – have joined forces with real estate marketing campaign builders Braun/Allison Inc. to extend the Sun Tower brand.
Applying methods Braun/Allison has developed for residential project marketing in the new economy, they have created a marketing program that is based on more than just the traditional commercial leasing flyer and listing.
We’re all about more than the traditional flyer and listing…it makes reading about it way more fun!!
The campaign has launched with a very consumer-oriented logo and brand for the tower, and a website that is very different from the approach normally taken by the commercial leasing industry.
Have we mentioned lately that we love when campaigns are launched that take things to a whole different level?
It’s an offer to be part of a community, a “creative commons” as the line under the logo suggests. Social media and collaborative tactics will feature heavily in future phases of the campaign.
We love social media…so needless to say we’re excited about a historical building with a social media campaign!
“I think this kind of contemporary approach to marketing a commercial space will help properties lease faster, which will mean less vacant space, and ultimately, more consistent revenue,” Mark Trepp of Cushman & Wakefield said.
“Building a community of creative people in this building – be they lawyers or photographers – will help all tenants feel engaged with each other and the building they work in. I think this is a good thing for everyone involved.” Trepp said.
We can’t wait to see how it turns out!
Check out www.suntowerbuilding.com to see the beginning of this campaign, and to watch it unfold.
For more information on how commercial property marketing can use residential marketing techniques, contact David Allison, Braun/Allison Inc., 604 739 4295