June 7, 2010


My condo mail room is often full of them. My office front door has stacks of them. No one knows what to do with them… the silly Yellow Pages.

For the last three years I have been wondering if anyone still uses the Yellow Pages. If I need to find a company, or a telephone number, the only place I look is online. It wouldn’t even occur to me to use the Yellow Pages. It seems that this is true for a lot of people, and it seems that The Yellow Pages has finally figured it out.

According to the Globe and Mail:

It now appears that “that is all” for the phone book itself: At least in Canada’s seven largest cities.

Yellow Pages Group Co. said last week that it would no longer deliver residential phone books in Vancouver, Calgary, Edmonton, Toronto, Ottawa-Gatineau, Montreal and Quebec City, except to customers who request them. A Yellow Pages spokesperson said Winnipeg could soon join that list.

It is funny to note that the first Directory Listing had to teach people HOW to use the telephone, as it was a new-technology! The first directories said “Commence the conversation by saying ‘Hulloa!’” and “When you are done talking, say ‘That is all!’”.

This is a happy day for Canadians sick of looking at those directories, not to mention the number of trees that will be saved!

That is all!

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