June 23, 2010
Handing over the reins to the public is a risky marketing tactic. And for the makers of the Canadian monopoly, I don’t think the risk paid off. Now they’ve got a board determined solely by the number of on-line votes for each town or city.
It garnered some strange results! Chatham-Kent won the coveted Boardwalk space while Toronto was banished to the light blues equivocating it with Vermont Avenue in the original version. Ottawa and Vancouver were also placed in the light blue section. Pretty cheap area of the board for the most expensive places to live in Canada!
According to Toronto Life:
The positions were decided in an on-line vote by more than one million people. Park Place went to Saint-Jean-Sur-Richelieu, Quebec, population 87,000.
I guess it’s a good campaign for the short-term– maybe people that voted for Chatham-Kent and Saint-Jean-Sur-Richelieu will rush out to purchase the game. But in the long-run, this is a mis-representative vision of Canadian real estate value.
But maybe I just have sour grapes. I guess I should have at least voted if I cared. Oh, well. I’m not going to buy it.