Matthew Slutsky
June 27, 2010

If you are a daily reader of BuzzBuzzHome’s Blog!, you will know that I occasionally vent about lame and boring advertising techniques.

Consumers want more information. Consumers will seek out more information. Consumers feel entitled to more information. More more more!

Braun/Allison is a worldwide marketing/strategy/advertising firm, based out of Vancouver BC who “gets it”. Check out their video below on “Marketing Journalism,” which is a technique they employ to help consumers find the right home. Love it.

Which sandwich would you prefer to eat?

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