June 28, 2010

Did you read the New Yorker Magazine today (cover date June 28)? If so, I am sure that you noticed something “strange”.

What is so unique about this issue? Well, all of the advertising is Canadian content. What I found even stranger, there were no ads for Toronto or Vancouver luxury condos.

According to the New York Times:

Inside, every ad page other than a house ad has been sold to Canadians: more than a dozen government units, tourism organizations, financial firms and educational institutions.

The reason for the Canadian ad content is … G-8 and G-20 summits will be held in Ontario, from Friday through Sunday. The goal is to reach the “thought leader” readers of The New Yorker with positive pitches about Canada as a place to do business, visit or attend school.

Who purchased all these ads?

– the federal government (the federal government’s six-page ad buy alone cost an estimated $856,000US);
– the governments of Alberta and Ontario;
– tourism organizations for Alberta, New Brunswick, Nova Scotia, Ontario, Ottawa, Quebec and Toronto;
– the Royal Bank of Canada;
– Gluskin Sheff; and,
– the Trinity College School.

Huh? I really expected to see some luxury condo ads.

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