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May 11, 2010

In the US last year, 21 per cent of home purchases were made by single woman. Wow!

Only 10 percent of the homes sales went to single men. Hmmm..

Very interesting. It will also be interesting to see how these statistics will play out on real-estate agents marketing-strategies.

Will this affect the way that Realtors attempt to engage the purchasing public on their websites, blogs, and social-media outlets? I imagine if you worked at targeting this market you could greatly increase your business!

According to Market Watch:

Unmarried women accounted for 21% of home purchases in 2009, while unwed males were 10% of the buyers, according to a National Association of Realtors report in November. It’s a dramatic shift from 1981, the first year the numbers were tracked, when single women and men each accounted for 10% of home sales.

Still, some industry professionals have been slow to take note of females’ robust activity. Single women have held steady at the 20 % mark for more than five years, yet when the Urban Land Institute hosted its annual real-estate conference in late April, analysts had to remind the audience to expect big numbers from young, single female buyers.

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