Condo ad seen as sexist: What ads offend you?

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March 24, 2010

Yesterday we told you about a hilarious condo advertisement campaign in Calgary for the project Midtown. Well… it looks like the campaign has been withdrawn, as it was deemed “sexist”.

The posters for the Midtown tower, under construction on 10th Avenue and Fourth Street S.W., featured the slogan: “A $20,000 down payment is as easy as a 25-year-old scotch, or a 25-year-old blonde on a 25-year-old scotch. Get on it.” Another read: “A $20,000 down payment is easier than scoring on a four-minute 5 on 3. And way, way easier than scoring with your waitress.”

These posters were displayed in men’s washrooms around Calgary.

Thanks to an online uproar, from Facebook to Twitter to blogs, the condo developer has withdrawn the ads and apologized.

According to the CBC:

“It wasn’t our intention to offend anybody,” Clark Hogan, marketing manager for Point of View Developments, said Wednesday. “We took it as tongue-in-cheek. We were trying to address a target audience. But obviously we’ve offended 25-year-olds.”

The company that designed the ads also issued an apology. “As creators of the Midtown condo campaign, Watermark Advertising apologizes unreservedly for any offence these washroom ads may have caused,” it read.

“Obviously our idea of fun isn’t funny to the audience we are attempting to engage — which immediately makes the communication wrong, so of course just as immediately, they will be removed.”

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