We all knew it was coming: the day that the internet officially surpassed television as the biggest recreational media outlet. After all, by now you can do almost everything television provides online. CTV is adjusting, providing some shows online with ads.
The report, conducted by Ipsos Reid, found:
…that overall, Canadians are now spending more than 18 hours a week online, compared with 16.9 hours watching television. Internet usage is up from 14.9 hours last year. Marketingmag.ca
And it’s no wonder! With TV companies increasing the monthly cost of service, more watchers are watching online…for free. And the cost of service might go up again! The CRTC is ruling this month on a TV tax that could increase consumers’ bills by $10 per month.
It was also noted that males spent 4 hours more online than females. And although there was a 2 hour spread between the average online time for 18-34 year old and 35+ demographic, the author of the study noted:
So there you have it. Everyone loves the internet. And we’re loving it more and more.