March 29, 2010
I was walking down Queen West this past weekend and noticed a sign for 1001 Queen West and the website listed as “transforminglives.ca”. I thought this was a bit of a hyperbole for a new condo, but texted the address to myself to make sure to add it to Buzzbuzzhome later.
But…turns out I was TRICKED! I realized I’m completely susceptible to marketing campaigns…but I was glad I was tricked once I visited the site!
CAMH is a building a healing community. It won’t just be a hospital, but rather an urban village encompassing 27 acres designed to integrate the community with the rehabilitation process. The campaign for the CAMH Foundation was designed by Zig and emulates the style of traditional condominium-style campaigns. Hence why I was tricked! There will even be a “model suite” in Queen West.
Darrell Gregersen, President and CEO of the CAMH Foundation spoke about the project: