For Paul Swartz, it’s a question that seems to be on the mind of nearly every client.

Why should I pay your commission? I think you guys are overpaid.

The realtor has a ready answer.

“When you go to a brain surgeon, and you spend 2 1/2 hours on the operating table, are you paying him for the 2 1/2 hours, or the 15 years of experience and education?” asks Swartz. “You’re paying for the expertise.”

Swartz, an agent of 30 years and broker at Sutton Group Old Mill Realty, has lived through boom and bust. But changes in technology mean his profession is at a key turning point, at the mercy of a skeptical public and scrutinized by regulators.

Read the full article, “Seasoned real estate brokers in new Web turf war” in the Toronto Star (Feb 13, 2010).

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