February 26th, 2010
Whenever a new Condo launches, the one thing that we are pretty much guaranteed to see in the advertising is an image of an impeccably dressed model gazing mystically to the side of the camera, perhaps a glass of wine in their hand, or striking a pose that no mortal would ever normally be striking.
It’s pretty much a modelling shot. Yes, it’s supposed to convey a certain lifestyle and project a certain aura, and there’s absolutely nothing wrong with that; it’s cool, it works, it draws attention. It does exactly what it’s supposed to.
What’s refreshing about The Florian [map] is that they have taken a different route thus far in their advertising campaign. Instead of the obligatory model draped over a table or chair, the Diamante Development Corporation have taken a far more practical route as you can see here in an ad they ran in The Globe and Mail this week.
Kudos to them say we! This is an example of a serious advertisement that provides real information at a glance and seems to be aimed at those that are serious about buying a condo straight up.
For more information on The Florian click here.

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