Zillow Inc., the second-largest U.S. real-estate listing site by users, wants to go public in 2011 and will start courting investors to boost its valuation, Chief Operating Officer Spencer Rascoff said. “We’re not a 2010 IPO candidate, but hopefully we’re a 2011 IPO candidate,” Rascoff, 34, said in an interview.

Zillow’s challenge is that real-estate sites like Move Inc.’s Realtor.com, the No. 1, have low valuations, he said. Zillow, based in Seattle, plans a series of presentations to persuade investors it should be priced like leaders in other Web markets, including health-care publisher WebMD Health Corp. and restaurant site OpenTable Inc., he said.

Read the full article, “Zillow Targets IPO in 2011, Seeks Valuation Boost” at BusinessWeek.com (Jan 13, 2010).

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