Matthew Slutsky
BuzzBuzzHome Corp.
January 25, 2010

When hiring new employees, I scrutinize each candidates track record and check references before making an offer. However, when most consumers hire a real-estate to or buy new home – one of the biggest life investments – the choice is often made by chance.

Enter Homethinking, a new website that aims to bring transparency to U.S. real estate agents so as to help homeowners pick the best one for them. Very cool.

According to Homethinking’s website,

“New York-based Homethinking puts agents under a spotlight so consumers can quickly identify the ones that shine. Toward that end, it crawls the web to find out what each agent has accomplished in the past, including how many houses they’ve sold, in what areas and for what prices, and how the actual sale price compared with the one that was advertised. Homethinking also interviews the people whose houses the agent sold for information such as how well he or she interacted with prospective customers, how they set expectations around the sales price and how responsive they were when questions arose. It then presents all the resulting data for consumers’ perusal, in an easy to use form that’s browsable and searchable by city, state and ZIP code. When they’ve found one who looks promising, consumers can contact him or her at their own initiative.”

Realtors, are you scared? If you are an excellent realtor, then you shouldn’t be. In fact, this website is making the real-estate industry more transparent… Now, you can claim and edit your profile, contribute neighbourhood reviews and showcase your talents.

Sounds pretty awesome! Can’t wait for it to come to Canada. Then again, I imagine that they would have the same barriers of entry into Canada as Zillow (see article here).

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