Cliff Peskin


Jan 26 2010

Print media is a wounded industry. That’s old news. What’s new is the Apple Tablet and its ringing death knell for placing print media, finally, out of its misery.

This harbinger of death goes by many names, Apple Tablet, iPad or iSlate. It will be announced by Apple tomorrow January 27, 2010 at the Yerba Buena Center for the Arts in San Francisco. The device will incorporate a 10-inch multi-touch display, will cost less than an Apple notebook computer and will compete with dedicated e-book devices such as the Amazon Kindle.

Real estate and print media’s centuries old love affair is coming to a quick end. According to a National Association of Realtors survey, 90% of home buyers first learned about their new home from the internet and social media tools vs. 40% newspapers.

There are still, however, facets of the real estate industry that remain entrenched in print media. Books on real estate, for instance, are still overwhelmingly distributed via printed books. sells only 665 digitized Kindle Books about real estate as opposed to 8,911 physical copies – the number one seller being “The Housing Boom and Bust by Thomas Sowel“.

It is this sort of last holdout by print that will be usurped by digital technology as the Apple Tablet hits the scene. Apple’s new product is designed specifically to compete with paper books, textbooks, magazines and newspapers.

Whereas traditional desktop and laptops have lacked the portability, physical shape, and highly detailed screen resolution to out-compete printed paper, the Apple Tablet does not. Coupled with its online capabilities and interactive interface such a newly patented touch and hover screen, the Apple Tablet stands to trounce every form of printed media.

The coffin lid is therefore closing – print media for real estate is a goner.

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