Google planning to launch free online property portal for UK…online property search website Rightmove shares fall…

Google is in talks with UK estate agents about launching a property portal over here (in the UK) some time next year. This will allow both estate agents and private sellers to put their property for sale as an overlay on Google Maps.

Andreas Pouros, COO at search marketing agency Greenlight, reckons such a move sounds the death knell for traditional estate agents.

“While Google’s new property portal will be open to estate agents to exploit ,as well as private sellers, if it becomes incredibly popular, (and there’s every reason why it will), and the average private seller becomes more technologically savvy, estate agents as we know them, will cease to provide any real value to sellers and offer no value as part of the supply chain.”

Read the full article by Lauren Mills, “Google’s Move Into Online Property Poses Threat To Agents” in the Wall Street Journal (Dec 4, 2009).

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