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Dec 3, 2009

Layar 3.0 has launched and with it comes some ‘knock your socks off’ real estate applications.


How cool would it be to aim your iPhone 3G at the development site of X2 Condos in Toronto or The Mark in downtown Vancouver and instantly see a 3D model of the completed project on your mobile screen. This is exactly what visitors to the ‘Market hall’ project in Rotterdam (in the Neverlands) are able to do. Completion for the U-shaped Market Hall project is planned for 2014 but visitors can already see how Market Hall looks, simply by pointing their phone at the construction site. The 3D model enables the visitor to walk around the building and look inside – as if it was already there.

According to TechCrunch, “The whole idea of using your mobile phone’s camera view as a screen on top of which to add geo-specific information (also known as augmented reality) is one of the more exciting areas in the world of mobile apps. Amsterdam-based Layar, one of the companies at pushing the boundaries of this growing movement, just released Layar 3.0, which offers a whole slew of new ways to layer data onto the real world as seen through your phone.”

For a better understanding of how it works, the following video showcases augmented reality s for the ‘Market Hall’ project – good music too…

Developments featured in this article

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