Nov 28, 2009
The internet is going mobile. If you hadn’t heard its true. More and more people are shunning computers and laptops (even netbooks) to access the web on their mobile device; iphone, blackberry, Palm, and even little non-smart-phone phones like the Motorola RAZR.
Mobile apps are programs that users download to their phones that are generally designed to make accessing specific web services faster and easier. For instance, there is a blackberry app for Bloomberg News that makes checking what’s up at Bloomberg fast and easy – definitely quicker than actually visiting the Bloomberg website.
Its therefore understandable that online real estate sites such as Zillow, Trulia and Redfin are churning out mobile real estate apps. Mobile apps are a central player in the mobile Internet frontier and if a company is to succeed in this arena they almost certainly require a successful mobile application.
The issue however is that the mobile world is fragmented by different mobile operating systems. Unlike the regular computer world where there are just two primary operating systems, Mac and Windows – and most people use windows, in the mobile realm there are many more. This makes the creation of mobile apps tricky.
Therefore, developing a mobile real estate application involves an analysis of what mobile operating system the projected audience for such an application have access to. Thankfully, the answer to this is simple:
According to Wikipedia, in the second quarter of 2009 13.7% of all mobile phones purchased were IPhones. However, 20.9% were Blackberries. And, as everyone knows, every real estate agent carries a Blackberry.
Therefore, by combining the above two data points, percentage of phones sold and all agents having Blackberries, we can safely assume that the number one mobile operating system for mobile real estate applications is…