Nov 19, 2009
To date the majority of mobile real estate applications have been developed for the iPhone and the Blackberry. This has been dictated by the capabilities of the two phones and their market share. The iPhone was the first to initiate the mobile app renaissance, followed by the Blackberry. However, with its Android platform, the Google Goliath has been ramping up its foray into the market. Mobile real estate application developers will soon take notice.
Currently, the biggest hitters in mobile real estate apps are Redfin’s IPhone App – labelled “ridiculously addictive” by the San Fransisco Chronicle, Real Estate Search by Nearby which won the 2009 Reynolds Journalism Institute IPhone app award, Trulia’s IPhone App, and for Blackberry, Smarter Agent. The list goes on but the underlying theme is the platforms are almost all Iphone with a sprinkling of Blackberry. This is changing.
On June 30, 2009, Smarter Agent announced the launch of its mobile app for Google’s Android. Today, its rumored that Redfin is working on an Android application. And, of greatest significance, is Android’s progression in its battle with iPhone. Last month Motorola’s Droid mobile phone emerged as the best-equipped competitor to the iPhone (according to ZDNet) and yet the HTC ‘Dragon’ Google phone is waiting in the wings to best them both. According to TechCrunch’s Michael Arrington,
“The debate over Droid v. iPhone rages on, but lots more Android surprises are on the way. Get ready for the Google Phone. It’s no longer a myth, it’s real.
The next “super” Android device will almost certainly be a HTC phone that’s much thinner than even the Droid or iPhone – The Dragon/Passion. This is the phone the senior Android guys at Google are now carrying around and testing, at least as of a couple of weeks ago. If you’re willing to give up the Droid’s keyboard, the Dragon/Passion is going to be a really cool phone. It should be fully available very soon.”
So, real estate companies considering the development of IPhone or Blackberry mobile applications should consider Android. Its been lurking in the corner for some time now but its poised for a loud pounce into the spotlight. The most effective players in mobile real estate apps are already taking notice – now its everyone else’s turn to catch up.