BuzzBuzzHome
October 14, 2009

If you are a real estate agent writing descriptions of houses, or, you know, a developer marketing a new project, be careful with the words you use. Just remember, it is what it is. Anyway, at the end of the day, who cares?

If the above paragraph thoroughly aggravated you – like scratching on a blackboard – you’re not alone.

Fact of the matter is, lots of people care. In a recent Marist poll, nearly half of Americans – 47% – said they find “whatever” most annoying. The other sayings weren’t quite so loathed. 25% say they find “you know” most grating; 11% can’t stand “it is what it is”; 7% would like to ban “anyway” from all verbal exchanges; and 2% reported that they could do without hearing “at the end of the day.”

After reading thousands of condominium, townhouse and low-rise adverts, I have come up with my top list of real estate words and phrases that I find most annoying:

1. Luxurious – come on! There is no chance that all projects are “luxurious”!
2.
Lifestyle – this is always blatant marketing garbage.
3. “
catering kitchen” – if the kitchen is in a Party-Room, then isn’t it for catering? I don’t expect to see my neighbours cooking in the party room and bringing the food back up to their suite.
4.
VIP Registration – nothing more to say here. I just loath “VIP”.
5. “
exceptional finishes” – blah, blah, blah..

Have any more to add to the list? Let me know… info [at] buzzbuzzhome [dot] com.

Thanks to Mark Savel for his comments on the wording “priced to sell” in MLS listings. As per Savel:

who the heck prices it any other way!! it’s not like you see “priced to sit on the market for 2 months, have several price reductions, than sell for a number it should have if priced appropriately”…though we do owe our clients honestly and fairness so maybe more agents should be more upfront in their descriptions.”

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