Former financial services executives launch company insuring the value of homes…homeowners charged one time fee of 1 percent to 2.5 percent of home value…will be guaranteed that when they sell home they will not lose money because of a market downturn, even if sale price falls below home’s value at start of contract…


WOULD you be willing to give away 1 percent of your home’s value if it meant not having to worry about losing more?

That is the essence of a product introduced this month by Working Equity Inc., a San Francisco company recently started by former financial services executives.

Read the full article by Bob Tedeschi, “Price Security for Home Sellers” in the New York Times (Oct 16, 2009)

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