Former financial services executives launch company insuring the value of homes…homeowners charged one time fee of 1 percent to 2.5 percent of home value…will be guaranteed that when they sell home they will not lose money because of a market downturn, even if sale price falls below home’s value at start of contract…

WOULD you be willing to give away 1 percent of your home’s value if it meant not having to worry about losing more?

That is the essence of a product introduced this month by Working Equity Inc., a San Francisco company recently started by former financial services executives.

Read the full article by Bob Tedeschi, “Price Security for Home Sellers” in the New York Times (Oct 16, 2009)

Developments featured in this article

More Like This

Facebook Chatter