Smart owners would pay up for enviro-certification

(Source: The Province)

Homeowners may be thinking about the earth’s future when choosing to go green, but incentives for the self-interested consumer are a growing part of the picture, industry experts say.

Ron Lemaire, spokesman for the Canada Green Building Council, says according to a Nielsen survey conducted this year, 82 per cent of Canadians said they would invest more for a green-certified home. A major factor is perceived value, he said.

“The whole building market is facing challenges, but green building has not faced the same impact,” he said.

Read Sam Cooper’s full article “Home buyers happy to fork out more green for greening” in Province (September 30, 2009).

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