(Source: The Toronto Star)

Satisfaction nosedived, complaints climbed after builders cut staff, J.D. Power survey shows

The recession has had a significant impact on customer satisfaction when it comes to buying a new home in the Greater Toronto Area, a real estate specialist for J.D. Power and Associates says. And that means developers must dramatically improve customer service – or risk losing customers in the future, he warns.

“Market conditions have been tough for builders and many of them have tightened up their staffing levels, which has had an impact on customer satisfaction,” Marc Thibault says.

Read the full article by Tony Wong “Recession hits homebuyers where they live” in the Toronto Star (August 13, 2009).

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